Last updated September 13th, 2013 at 11:12 pm
There was a time when people used to have simple phones that could only make a phone call and send/ receive text messages. However, the things have changed now and those ordinary cell phones have transformed into smartphones today. People cannot imagine their lives without smartphones because there are a lot of things that you can do with their help. Not only smartphone gives you an opportunity to stay in touch with your friends but it also give the big corporations to reach to new customers easily as well. Travel marketing is not a new field; it has been in action since a long time. If you are traveling to a new city, you will often find some big billboards hanging on the highway advertising a local company that works in that area. This is the simplest example of travel marketing. This marketing strategy has become more advanced and powerful with the help of smartphones and apps.
Travel Marketing with Smartphones
In this post, we are going to learn how travel marketing with smartphones and how you can take benefit of websites and apps to run your advertisement campaign.
Travel Marketing Through Smartphones
As I have already stated earlier that smartphone have become a great way to stay in touch with world. If you are a consumer, you cannot imagine your life without a smartphone. Same is the case with big corporations. If you are using your smartphone while traveling then you will definitely see advertisement appearing on the screen while you are browsing the internet. Some of those advertisements are totally neutral but at the same time, there are some ads that are location based. If you are in a new city and you are accessing internet through your smartphone, you will see ads about local business like restaurants, car shops and liquor stores in that area.
Travel Marketing Through Mobile Apps
There are millions of apps that you can download and use in your smartphone. One example of a good application that you can use while traveling is Foursquare. This is a check-in app that can be used by anyone to find the nearest places in his area and visit them. Not only you can find information about nearest famous places but you can also visit them and then check-in by using Foursquare. This information is then shared with your friends through Facebook and Twitter. Companies, hotels and restaurants should make sure that they are listed on Foursquare so if someone new in the city searches for nearest restaurant, their name can appear in front of him. This is an indirect yet effective way to market your business.
Travel Marketing Through Websites
Not only travel marketing can work through smartphones and applications but it can also work with the help of websites as well. You can put location based ads on the internet. If someone is using internet in the area where your business is situated, he will see customized ads about your business. This will give that person an idea that your restaurant provides some great food options in the area.