The Benefits of Email Marketing

The Benefits of Email Marketing
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Last updated September 15th, 2013 at 09:29 pm

If we talk about the best ways to market a product or service on the internet then email marketing will always be on the list. There are so many reasons for which a person should concentrate on email marketing his products/ services and this is the same topic that we are going to discuss in this post too. No matter what, you cannot skip email marketing from your online marketing campaign and below, you will learn about some of the best benefits associated with email marketing.


The Benefits of Email Marketing

Increase the Sales

This is the main purpose of marketing. The only reason why we market our products/ services is that we want to sell them. Email marketing is one of the best ways to get attention of new customers and increase the sales. On average, a person needs to see or hear about your product more than 7 times before finally buying it from you. Marketing is a continuous effort and that is the same thing that you have to keep in your mind while doing email marketing for your business. Keep sending emails to your potential customers so they keep the name of your business in mind.

Repeat Business

If you will keep targeting new clients all the time, you will never be able to make a steady income. Every business needs to find repeat customers in order to become successful and steady. For this reason, you will have to emphasize on email marketing. Even if a customer has already bought a product from you, you can keep sending them weekly newsletter and new blog posts so they keep the name of your company in their mind. In this way, whenever that customer will need the same services again, the name of your company will strike to his mind automatically which means “repeat business”.

Increase the Value of Order

With the help of email marketing, you can easily increase the value of your order and earn some more money from the same customer as well. For example; if you provide graphic designing services and a customer has asked you to design a logo for him, you can ask him if he would like a 3D logo as well? If the customer shows interest, you can tell them about the charges of 3D logo too and in this way you can get a bigger order with more value.

Increase Offline Sales

We often search for a product on the internet and when we find information about it, we go to the store to buy that product as well. According to a recent survey, more than 50% of internet users do the same thing. They search for a product and then go to the store to buy that product. You may not be running an online business but it doesn’t mean you cannot take help of internet to increase your offline sales. Email marketing can be helpful to spread word about your product/ services easily.

What are your thoughts about email marketing? Share your ideas with us in comments section below.

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