Last updated August 1st, 2018 at 08:00 pm
If you are running a business and you have been trying different marketing techniques sms marketing to increase your sales then you should pay attention towards SMS marketing too. With the latest advancement in technology, it has become really easy to reach out to new customers and increase your overall sales. All you have to do is to keep a nice approach and exploit every possible opportunity to its best. Some cool SMS marketing tips with all of you. With the help of following tips, you can easily sms marketing to increase your sales .
SMS Marketing to increase your Sales
1. Adapt a Professional Tone
I have seen many marketers using such vocabulary and text style in SMS marketing that is used by teenagers while communicating with each other on cellphones. If you want the other person to pay attention towards what you are saying then give them some respect. When you send a text message to someone, they cannot actually observe your tone but they can still make a judgment about you and your company by looking at the style of your text message and the vocabulary you use in it. Your SMS shall represent your true personality and not look like as if your teenage boy is holding your phone and sending text messages to your customers.
2. Stick to a Single Message – SMS Marketing to Increase your Sales
I have often seen many companies sending me more than one text messages each day. In some cases, they make their message so big that it cannot fit into 160 characters. Keep in mind that not everyone has smartphone in his hand so any text message containing more than 160 characters will be divided into multiple text messages. This will annoy your customers and instead of buying products from you, they will start ignoring your text messages. In worst case scenario, a customer may call you and ask you to take his number off from the messaging list.
3. Time Your SMS Correctly
Timing is really important while sending a marketing text message. My cellular company sends me a text message each day promoting their new offers at 2:50 AM. In the beginning, I figured that this was some kind of network fault or system problem but they have been repeating the same routine since last three months now. As a result, I have decided that I will never cooperate with them and will never subscribe to any of their offers. I may even change the company if they don’t change this bad timed SMS marketing. I must mention here that I have been using the services of same cellular company since last 5 years and due to this one fault, they are about to lose a really old customer. Now, you can easily imagine what effect your badly timed SMS marketing campaign will have on all of your customers.
4. Make it Easy for Customers to Purchase
Finally, you should make it easy for your customer to purchase products from you. The main purpose of sending SMS messages is to increase your sales so the purchasing process should be really simple.