Last updated January 29th, 2015 at 01:20 am
Having a website is not all the thing that you need to run a business online. There are many other things that you have to consider. The most important thing about a website is its search engine optimization and after that the conversion rate of your website. You have to analyze the performance of your website to determine how users are behaving. If you are getting a lot of traffic on your website but there are very less sales then you need to change the design of your website to increase its conversion rate. In this post, I’m going to share some useful tips with you that will be helpful in increasing the conversion rate of your website.
The very first thing that you need to consider is the design of your website. Website design plays a vital role in how a customer will behave on your site. If the design of your website is not attractive, most of the visitors will leave it within a few seconds. Make sure that your website has a simple and interactive design. Instead of using a lot of colors to make your website colorful, use a combination of two or three colors so customers can find any information easily. Having a lot of bold colors on your webpage will make your customers blind to the products that you are offering. So, you should consider the design of your website at the first place.
The next thing to consider is the linking structure of your website. If you are not linking all your pages together properly, it will become difficult for a customer to find his way around your website. It is your responsibility to guide your customers properly so they can find all the information they are searching for. Each page of your website should be linked properly to the other parts of websites. This way, a customer will find it super easy to navigate through your website and find what he is looking for.
Clarity of Information
I have often noticed that a lot of ecommerce websites have got a lot of data but none of the data is clear. You have to be very clear about your products and services. Nobody has enough time to make sense out of your website if you haven’t provided clear information in the first place. Try to use such vocabulary that can be understood by anyone easily. If you will use poor language or complex vocabulary, you will only scare the visitors away.
Call to Action
The main purpose of having an online blog of business website is to sell your products or services. For this purpose, you need to put a clear call to action on your website as well. Either you can use a button as call to action or you can add text on your website. Using an image as CTA source is definitely a good option. While coming up with a call to action message, keep in mind that what are your best selling points and what your customers are looking for.