Facebook Advertising Effectiveness

Facebook Advertising Effectiveness

Last updated September 15th, 2013 at 08:44 pm

It seems that everyone is so eager to find out the Facebook marketing secrets. We all know that Facebook is the most famous social media website on the internet and it simply means that if you have got a strong presence on Facebook, you will be making more money from your business then you ever did before in your life. However, the question that you may ask yourself is whether you know all those secret advertising secrets of Facebook that can ensure success for you? Obviously, you know nothing or very less about those secrets. In this post, we are going to talk about how you can run an effective Facebook advertisement campaign. You don’t just need to run ads on Facebook but you also need to run them effectively in order to get better results. This is the same thing that you will learn in this post.

Facebook Advertising Effectiveness
Facebook Advertising Effectiveness

Keep Your Goals In Your Mind

Any successful business man always keeps his goals in front of him. You cannot afford to look away from your goals because the time when you will neglect your goals for a second, they will move miles away from you. Same is the case with Facebook advertisement. You need to keep your target in your mind and craft the ads on the basis of results that you want to achieve. By following this simple strategy, you can increase the outcome of your Facebook ads easily.

Clickable Ad or Only Viewable Ad

This is an important decision that you have to make while advertising your business on Facebook. Either you can pay per view or you can pay per click to Facebook. You will have to decide with what option you want to go. If you just want to advertise about your brand name and don’t care much about getting a lot of fans then pay per view will do the trick for you. On the other hand, if you want to get more fans on your Facebook page so you can engage them with you to increase your business then pay per click will be the best option for you. In the end, this is your decision and you are the one who should make it confidently. Consult with some people experienced in Facebook advertisement to get better ideas if you find yourself lost in the cause.

Attractive Image Selection

This is the most important part that requires your consideration once you have decided to run Facebook ads. You cannot use big images in Facebook ads because the only image resolution allowed by Facebook is 110×80 pixels. It means that you will need to be very sharp, wise and clever about image selection in your Facebook ads. You cannot just go ahead and choose any image to run on your ads because with every view/ click, you are losing your money. Again, consulting with someone having experience in this field can be a good idea for you.

You can simply apply all these tips in your next Facebook advertisement campaign and see the better results coming your way. If you have any question for us, let us know in the comments section.

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