Last updated September 15th, 2013 at 01:49 am
The most important part of any website is its landing page. If the landing page is full of quality then the website will surely be a quality website. But what are the main qualities of a best landing page and how you can know that your websites’ landing page is not creating any problem for you? There are several main qualities of best landing page which we are going to discuss today. But why you should have a good landing page? The answer is, because good landing page increase the conversion rate of the visits and increase in conversion rate means increase in page views and that means increase in revenue. That’s why landing page matters a lot, below are the 3 main qualities of a best landing page which you should consider to improve the quality of your landing page.
1. Keep Everything To The Point
Landing page of the website is most important for it, so always keep it relevant to your product. Mainly the design of the landing page should be to the point. For, example if you will use portfolio like template for the news website then that will be surely irrelevant. Also highlight the main information on your landing page so anyone can get more information in small interval of time. To highlight you main points in landing page you can use bold and italic letters. Another important thing is that you should not use frustrating colors which create difficulty in reading, black and white colors are most suitable for this job.
2. Always keep the landing page small
If you want to get more from your landing page then you should have to keep the size of the page small. Because the large size of the page always decrease the number of page views on the site. Large size increase the loading time of the website and according to Google just 1 second delay in the page can decrease the page views to 11 % and can decrease the revenue to 7%. That’s why its always mportant to keep the size of the size small. To decrease the size of the page you have do use graphics of landing page, you can also consider removing the sliders and other high quality images. Also use page speed testing tools to see what your page current loading time and how to make it better.
3. Your landing Page Should be the Summary
Landing page of your website should be like the summary of your whole content on your website. It should be presenting what type of content your website have and what the products of your website. It should be easier for everyone to understand what you are offering. Your logo and tagline should also be properly placed in the landing page, that’ really important for those who are visiting your website for the first time, for example visitors coming from search engines and social media sites.
So, these are the 3 must have qualities of a best landing page of any website. Read these and try to make your website’s landing page more powerful.