Product reviews have become really important nowadays for the simple reason that in the age of e commerce they influence the buyers into making purchases. And the influence is really quite a lot. Any consumer nowadays would be likely to read a proper product review before being assured of his/her decision to buy a particular product. A lot of trust is being put on the product reviews these days as costumers are increasingly using the web as a forum to interact with experienced users of particular types of products and then decide upon buying the particular product. A quality product review that seems wholly credible may thus turn the tide of a product.
The following are some of the 7 tips that would enable one to compose a credible product review:
Images are Must
Firstly, it is very important for the review to be visually detailed. A picture or image of the product or the service that one seeks to review is very important since it enables the buyers to check the particular product out visually and draws a lot of attention to it.
Choose the Target Customers
Secondly, it is important to assess the importance or usefulness of a particular product for a particular client base. It is important to put down what type of users would benefit from a particular product so that customers can form an opinion about the purchase.
Provide a Detailed Description
Thirdly, and the most basically perhaps, it is important to give as detailed a description of the product as possible since the detailed specs enhance the credibility and sophistication of the entire review. From available colors to dimensions, everything should be stated properly and correctly.
Provide Unbiased Review
Fourthly, and perhaps the most important of all, it is important to remain unbiased in the assessment of a particular product even if one is being paid by an agency to do so. For only when one remains unbiased and open to criticise or to praise will the consumers look at the review with a certain level of trust and are readily influenced by it. Impartiality is thus not only a question of ethics but also a device to maintain the trust and loyalty of readers.
Provide Reliable Stats to Support your Review
Fifthly, since nowadays users are looking on the reviews with an increasing level of suspicion and distrust since most of the reviews being written are based on transaction, it is important to provide some solid proof to substantiate one’s opinion. A reviewer may refer to credible stats or he might upload a video clip of the usages of a product. He might provide links in the article to user ratings of the products etc.
Write the Negatives without Hesitation
Sixthly, one should not hesitate to point out the cons of any particular product since the pointing out of negatives will make readers believe in the impartiality of the review besides fulfilling the obvious function of enlightening them so as to the disadvantages of using a particular product.
Provide your Last Stand
Lastly, while concluding the review one must include an appeal for an action on part of the readers. One might suggest actually doing something, purchasing it or not purchasing it and this has to be done delicately and carefully.