Many people think that running an online business is just about making a good looking website and publish in it on the internet. If you are also form one of those people who believe that just by making a good looking website can ensure customer running towards your business then you are dead wrong. The very next thing that you want to do after making a website is to evaluate its design. First of all, you should test the design at your end and make sure that everything is working fine but this is not all the work that you will need to do. The final evaluation is done by looking at the behavior of visitors that come to your website. For this purpose, you will need to use certain tools that can help you evaluate the performance of your website easily. Below are some of the best analytics tools that will help you determined whether your website is performing a good job or not.
I don’t think that I need to write anything for the introduction of Google Analytics. There not even a single web developer or web master in the world that doesn’t uses this tool. The best thing about Google Analytics is that, it is free to use and secondly, it provides you with detailed information about your website and its performance. With the help of this tool, you can determine how much traffic is coming towards your website on daily basis and also about the behavior of that traffic. You can also get to know about the sources from where those visitors are coming towards your site like search engines, referring sites, social media sites etc. You can also get information about the keywords that are bringing traffic towards your site. In short, you can do complete postmortem of your website with the help of Google Analytics easily.
If there is any tool that has a significant value after Google Analytics then it is Crazy Egg. Many of my colleagues and friends believe that this tool is more powerful as compared to Google Analytics but of course, it is not free so Google Analytics stays are number one position. You can get a lot of detailed information about the performance of your website with the help of this tool. I have been using Crazy Egg for a year now and I have found some great things with its assistance that have really helped me improve the performance of my website in the long run.
If you want to know about the performance of your web pages and how different components of the pages interact with each other, Cuzillion is the tool that you are looking for. This tool will give you detailed analysis about the performance of your web pages and also give you a lot of information about the user behavior on your website.
Have you used any of the above described tools before? Feel free to ask any question that you may have in your mind.