This post was last updated on September 14th, 2013 at 12:24 am
Hotel marketing is not a new strategy. Different marketing techniques have been used by various hotels to advertise about their services. The main purpose of hotel marketing is to bring new customers and increase the business. However, there are only a few people in hotel industry who know about hotel marketing strategies. If you want make sure that your hotel keep getting new customers with the passage of time then you should apply right internet hotel marketing strategies. I’m going to share some great internet hotel marketing tips here in this post.
Hotel Marketing Strategies
The first thing that you should do is to optimize your hotel website for mobile phones. Most of the people search about hotels to stay with the help of their smartphones. If your hotel website is not properly optimized to work on smartphones, you will lose many potential customers. You should also run mobile advertisements about your hotel so people can learn more about your services.
Local Optimization – hotel marketing strategies
Search engine optimization is very important when it comes to online marketing but you should not only optimize your hotel website for global users. You should take some time to locally optimize your hotel website too. If a person searches for nearest hotels in the local area then he should get information about your hotel too. This is a great way to bring new customers towards your hotel.
You should collect reviews from your previous hotel guests and publish them on your website. There are many other online websites where people can go and leave reviews about certain hotels. You should have a profile on most of those websites so you can convince your guests to leave positive reviews about your hotel. Whether you believe it or not, positive reviews play a vital role in the success of any online business.
Social Media – hotel marketing strategies
If you are not using social media to market your hotel and its services then you are skipping a big opportunity. Most of the people spend their time on social media websites like Facebook, Twitter, Google Plus and LinkedIn. In order to make sure that people can find your hotel and its services on social media, you should have social media profiles for your business. You should make a Business page on Facebook, Google+ and LinkedIn so you can attract more customers towards your business.
One of the best tools to market your business in today’s world is by using email marketing campaign. You should collect emails from the people who visit your hotel. This way, you can send them latest information about your services and bring more business as well. As soon as your hotel offers a new service, you can send discount coupons to all the email addresses you have. Keep in mind that returning customers are the biggest asset of hotel industry. If you will not keep reminding a customer about your services, he will definitely find another place to live next time.
By applying above hotel marketing strategies tips, you can definitely bring a lot of new customers towards your business.