This post was last updated on September 13th, 2013 at 11:42 pm
There are different ways that you can adopt to bring new customers towards your online business. If you are a small business then you will never have a lot of funds to spend on different marketing and advertisement campaigns. However, it doesn’t mean that you cannot advertise about your business and products. One of the best ways to bring more leads and sales towards your online business is by running a PPC campaign. PPC stands for pay per click. In this kind of advertisement campaign, you pay to the advertisement program only when someone clicks on your ads. You can show your ads on various famous websites with the help of PPC campaigns. However, the most important thing is to run your PPC campaign in a successful way. There are some tips that I’m going to share with you and I hope that you will be able to run your PPC ads campaign successfully with the help of basic ppc tips for small business following tips.
Some Basic PPC Tips for Small Business
1 – Conversion Tracking
In order to make sure that your advertisement campaign is working properly or not, you should be tracking the results. In real life marketing, you can track these results in different ways but when you are running an online marketing and advertisement campaign, you should be using different tools and softwares for that purpose. The good news is that, tracking conversion rate of PPC ads is not a big issue. If you are running your PPC campaign on Google AdWords, they will provide you with a tracking code. You should place that code on one of your web pages so you can track the results properly. You should always place that code on a page where customer is redirected after making a purchase. One hit on that page will mean that you have made a sale. However, it will also give you an idea that how many customers were redirected towards your sale page and how many of them actually bought something. This will give you a clear idea about the conversion rate of your PPC advertisements.
2 – Use Multiple Ads
If you think that by running a single advertisement can bring you a lot of business then you are wrong. You should be running more than one ads at the same time. Running multiple ads means that internet will be populated with information about your products and services. It means that your chances of making a sale will increase automatically.
3 – Make Sure to Use Proper Keywords
While running PPC ads will give you a positive edge over your competitors, it doesn’t mean that you should leave everything on your PCC campaign. Keywords play an important role in online world if you are not bidding and using the right keywords while running your PPC ads, there is no way that you will be able to increase your conversion rate.
There are so many other tips that I have in my mind but for the time being, you should concentrate on the above tips only. I’m sure that you will see great success by implanting above PPC tips.