There is no doubt that “email marketing“ is one of the most commonly used mediums by businesses to reach new customers. There was a time when there were only a few companies taking advantage of email marketing but the time has changed now. Every small business is using this technique to increase their sales and bring new customers in their database. In all this fuss, many businesses often start committing some common mistakes that can ruin your email marketing campaign completely. In this post, I’m going to talk about some of the “email marketing mistakes” that you must avoid.
Mistake # 1 : Neglecting What Your Buyers Need
Sending an email to your customer doesn’t mean that you can simply write some good words about your company, stuff that email with the names of your products and send it over to a customers. An email should look like a customized email in which you are addressing the needs of a buyer. Why would a person buy your product if you cannot convince him for the very purpose? This is the most important thing that you need to keep in your mind if you don’t want to see your email marketing ship drowning in the Dead Sea.
Mistake # 2 : Sending Same Email To All The Customers
This is another mistake that is committed by small businesses. Keep in mind that all your clients are different, they think differently, they have a different relation with you and they all are expecting a different thing from you. So, why would you send a same email to all of them? This kind of strategy not only makes no sense at all but it will also lead you to get bad feedback from your customers. If you cannot craft a different email for different customers, at least you can divide those customers into groups and send different emails to different groups.
Mistake # 3 : No Link Back To Your Website
To make an email look professional, not only you need to write it in a professional and easy to understand language but you also need to put a link back to your website as well. If a person wants to buy any of your products, he would like to know more about your company and your business. In that case, a link that can take that customer from that email to your website can do wonders for you. So, don’t ever forget to add a link back to your website in all the emails that you send out.
Mistake # 4 : Not Considering The Clients Who Will Read That Email On Mobile
We all love to craft such emails that are rich with images and graphic work but we often forget that a major portion of our clients will be receiving and reading those emails on their smartphones. A graphic rich email that has been designed for desktop users will do nothing good to mobile users. Keeping this fact in mind, craft your emails in a way that any device can support the entire content and a customer can get all the information that is provided in that email.
So, next time you plan your email marketing campaign, keep above simple tips in your mind and don’t commit those mistakes. If you have any questions in your mind, don’t forget to ask us in the comments section.