Amazon.com, Inc (NASDAQ:AMZN) is taking an aggressive step in directly comparing the iPad Mini with Kindle Fire HD. The company is directly attacking apple Inc (NASDAQ:AAPL) iPad Mini in a giant ad on the homepage. The ad can be viewed from the Amazon’s website http://www.amazon.com and features a tag line “ Much More for Much Less”. Amazon has mentioned Kindle Fire HD’s strong points such as HD display, more PPI, dual-stereo speaker and ability to display HD movies and TV. All of these points are similar to iPad Mini and the reader can easily find out which tablet is best, at least technically.
Amazon has also published a quote from gadget publication Gizmodo to highlight the difference:
“…your [Apple’s] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more, and accusing others of compromise?”.
The e-commerce giant (Amazon) has not mentioned anything about apps, as iPad owners have an access to a library of 275,000 apps and it look likes that Amazon has not purposely mentioned anything about apps.
From technical advantages, the biggest plus point is the pricing. Kindle Fire $199 ($130 less than iPad Mini) and iPad Mini $329. As expected, it will be the clash of tablets between Amazon.com, Inc’s Kindle Fire HD, Apple Inc’s iPad Mini and Google Inc’s Nexus 7.
Analysts said that Apple company will probably sell millions of them, but apple’s stocks took a dive when the iPad Mini’s price was announced. Moreover US media also give comments on it that “Apple sells the same item every year just in different sizes”… by CNN commenter.
Meanwhile, The original iPad measured about 10 inches across, but more recent entries such as Kindle Fire HD have been 7 inches, small enough to slip into a coat pocket. The size of product strikes a great balance of mobility and capability for usage as well as single hand use. This has always been a drawback to the larger iPad, you simply can’t hold it for a long period of time.
But the question is, will consumers shell out $329 and up for a device that’s not that much bigger than the smartphone they already have? The iPad deserves every bit of praise and success, but today Apple company didn’t debut an innovative products. In 2010, people expressed doubts about the original iPad, calling it little more than a bigger iPod Touch, But Apple CEO Tim Cook announced that the company has sold more than 100 million of them.