This post was last updated on April 6th, 2014 at 08:00 pm
There are so many different ways to advertise your business online and making a blog is always on top. The best thing about running a blog is that, you are basically telling stories to your customers. They love to read stories about the products they are about to buy and how you have prepared those products. Not only you can increase your sales by running a blog but you can also improve the search engine ranking of your website too. If you are running a local business and you want to advertise your business online then running a local blog is really a good option.
Here is how you can start a local blog and how it can increase your business.
Buy a local domain name – Advertise your business online
First of all, you need to buy a domain name on which you can run your blog. Either you can go for a funky name or you can be practical and chose a name that is not only relevant to your business but your local area as well. The domain name that you choose should contain a word that relates to your industry and another word that relates to your town where you are running the business. For example you are running a dog store in NY, the domain name for your blog can be NYdoglovers.com or NYdogupdates.com. It is up to you to choose a domain name; I’m only here to give advice.
Buy hosting service and install CMS
The next thing you need to do is to buy a hosting account and then install a CMS on it. Without web hosting service, you cannot publish your blog. Purchasing a domain name and hosting are the initial steps of running a blog. There are so many online companies that offer hosting plans, you can settle for an economical hosting plan that will help you keep the blog running. Once you have got a hosting account, it is time to install a CMS on it so you can add new posts and interact with your readers.
Start covering local news and relate them to your products/ services
The most important part is to search for local news that is related to your business. You can write a new blog post about the stray dog you found in street and how sweet that dog is. Since that dog cost you nothing, you can give it away for free. Write in clear words on your blog that this dog you found is available for adoption and many people will contact you to get that dog. This is a golden business opportunity for you because this way, you can sell them different accessories and make them your regular customers for buying dog food and toys.
Interview local people who are running same kind of business
You can also interview local people who are working in the same industry. This will help you become more social with industry giants and also your customers. Your customers will realize that you are doing a noble job by bringing news to them and they will definitely love to buy stuff from you. In a few months, you will realize that your sales have increased and now you are making more profit as well.