Last updated September 4th, 2013 at 11:57 pm
You may be running an online business already or you may be new to this stuff. However, if you have planned to launch a new product for your customers then you have to pass two obstacles. First, you need to opt for a perfect promotional/ marketing campaign to attract new customers and secondly, find out what your customers think about your product. At first, you must only launch a product that is required in the market because creating need for any product is not an easy thing to do. Secondly, you have to apply such marketing tips and tricks with the help of which you can find potential customers. In this post, I will be talking about some good tips to promote a product and the marketing activities that you should apply in product promotion.
A Promotional Offer – Promote New Product
One thing that you need to keep in your mind while launching a product is that, most of the customers are already using same product by some other company in the market. Why would they leave that company and buy that product from you? Customers are always looking for a better offer. If your product has more features than the features offered by the product by your competitor then the customers will prefer buying your product. In the beginning, coming up with a promotional offer can be a great idea. If you are providing designing services then you can simply offer 50% discount on first order and also introduce a pricing that is lower as compared to your competitors. Based on your products, you can make any good promotional offer and lunch it in the market.
Offer More Features
Not only customers want to buy a cheaper product that has more value but they also want to buy a product that has got so many different features. So, this is something that you have to keep in your mind. If your competitor’s product has 3 different features then it is time for you to research and develop a product that has more features than your competitor. This will give an impression to the potential customers that you are putting efforts to make good products for them. Obviously, by coming up with such an offer, you will increase your chances of selling the product.
Effective Customer Support
No matter how good your products looks or how many different features it has, your customers will always be in need of support. You have to provide them with effective and friendly customer support. If you don’t have a lot of budget for his purpose then you can simply dedicate an email address to receive support related questions and address them individually. This will boost the confidence of your customers and they will always say good words about your business. Always use friendly and supportive language while replying to the emails of your customers because this is the same thing that they are expecting from you. Even if a customer is furious, address them with respect as it will reduce 75% of your worry.