If there is one thing in the world that search engines cannot live without then it is fresh and unique content. I’m not sure how much you know about SEO and how it works but you need to have fresh and unique content on your website all the time. Publishing non-unique or old content on your website will not get the attention of search engines. In this post, I’m going to tell you about how you can optimized your website with fresh content. Stay tuned because I’m sharing some great tips optimized your website with fresh content here.
Optimized Your Website With Fresh Content
Come Up With Last Minute Deals
If you are running a blog or an online store, you can always come up with a last minute deal. You may have spent the entire day dealing with your customers and you couldn’t have found enough free time to write a new blog post about your products yet. Well, if you are really tired and you think that you will not be able to come up with a unique idea about a blog post then you should come up with a last minute deal offer. This way, you will be able to add a little of fresh and unique content on your website. As soon as you will update your website, search engines will send their spiders to index new information. The more the search engine spiders visit a website, the more higher it goes in search engine rankings.
Social Channel Integration
You should integrate various social channels in your website. This way, as soon as you will post something on your social media profiles like Facebook or Twitter, the feed will be displayed on your website too. This will send a positive signal to search engines and they will dispatch their spiders to index the latest changes made by you on your website. If you are not good with coding, you should hire someone who can do this job for you. However, you should definitely learn proper coding so you can manage such small issues on your own.
Add and Event Calendar
You should add an event calendar on your website. The best thing about such calendars is that, they keep updating every day. As soon as something will change in the event calendar on your website, search engines will detect the change. This is a great way to get your website indexed multiple times during a day.
The best thing that you can do is to update your blog regularly. However, if you want this trick to work then you should have a separate blog page on the same domain. If you are running a blog on different domain, it will not have the same effects on your optimization tricks. You should use a good CMS like WordPress so you can manage the content of your website and blog easily. If you will keep publishing at least one blog post each day, search engines will realize that your website is active on the internet. They like to give top rankings to active websites that contain unique and fresh content on them.