if you are planning to run an online advertisement campaign for your blog/ website then there are two best options available for you. Either you can go with Google AdWords that is the most famous and effective online advertisement program or you can opt for Facebook ads. The main difference between Google AdWords vs Facebook ads is that, Google Ads are displayed all over the internet on all those sites that support this advertisement program whereas Facebook ads are only displayed to Facebook users. We are going to take a look at different aspects of both advertisement programs in this post to determine what kind of advertisement campaign will be best for your online business.
Google adwords vs Facebook ads
Similarities between Google ads and Facebook ads
It doesn’t matter what kind of advertisement campaign you run for your blog, there are always many similarities. Just like all other advertisement networks, there are many things common between Google AdWords and Facebook ads too.
The best thing about Google and Facebook ads is that, you can reach to a huge potential audience with the help of these ads. Both are PPC advertising programs so you will find it really easy to understand both of them.
Not only there are free online marketing tools offered by Google and Facebook but there are many other advertising options available too. You can create a Facebook Fan page and on Google+ you can create a business page to represent your blog/ website. You don’t have to pay anything in order to run these pages and bring a lot of traffic towards your blog very easily too.
It totally depends on the marketer that what kind of goals he wants to achieve through his advertisement campaign. If you want to bring more customers towards your website then Google AdWords is a good option but if you want to increase your social media presence and increase your follower-ship then Facebook ads an do wonders for you.
Differences between Google adwords vs Facebook Ads
The basic difference between Facebook and Google ads is of time period. A Facebook ad has the tendency to last for a longer period of time as compared to Google ad. So, if you are trying to build brand awareness, Google Ads is the best option for you.
Unlike Google AdWords, you can draft a customized advertisement message in Facebook ad and target it to specific audience. If your page is related to smartphone products then your ad will only be displayed to those people who are interested in smartphones and often share such information on their Facebook walls.
Google adwords vs Facebook Ads Advertisement Reach
One of the most important things that you need to consider while running an advertisement campaign si the number of audience you can reach. As I mentioned earlier, with Facebook ads, you can only reach to the audience using Facebook but if you go for Google AdWords campaign, you can reach almost anyone on the internet. These ads are shown in search results, on famous websites and on YouTube as well.