In today’s world where there are endless opportunities are available to market and advertise about your business, email marketing and mobile marketing have become the most important techniques. For some businesses, email marketing really pays off great results but in some cases, you have to rely on mobile marketing for better results and increasing your sales too. In this post, we are going to review both types of marketing strategies and we will be determining what kind of marketing technique is best for your blog.
First of all, I would like to congratulate you if your business is spreading in online world day by day. If your customers are getting back to with more queries through emails then you are really doing a wonderful job. However, there is always a room for improvement and it is really important for a business owner to determine what kind of marketing strategy will work best for his business.
If you are not sure whether to focus on email marketing or mobile marketing then by taking following questions and answering them, you can easily make a decision.
1. What devices does your target audience use?
First of all, you need to understand your customers. If you think that most of your customer use computer/ laptop device then email marketing is the best option for you. 41% of people in USA don’t have smartphones which means they cannot access email through their phone or take a look at mobile advertisements. However, if most of your customers are smartphone users and you know that then it is safe to incorporate a mobile marketing campaign along with email marketing. The best thing about smartphone is that, not only a person can check his emails on the phone but he can also see advertisements while surfing the internet too.
2. What marketing does your audience prefer?
You should also understand what kind of marketing is preferred by your audience. I often take feedback from my customers and ask them whether they would like to receive emails or text messages. In most of the cases, customers ask me to send them promotional email. However, there are a huge number of customers who don’t have smartphones which means they cannot access email all the time. In such situation, SMS marketing works best for a business. If most of your customers are using cellphones then you can also start SMS marketing to increase your sales.
3. Have you asked your audience what they prefer?
If you are sending promotional emails or text messages to your customer without their consent then you are making a big mistake. No one likes to receive emails when they are not subscribed to your email list. It is better to ask your customer if they would like to receive latest promotions through email or not. If a customer says yes to email marketing, it means that you can send him/ her one email a day. Keep in mind that sending more emails will only make the customer ignore your message and move it into trash folder. You can also ask your customer about SMS/ mobile marketing. If your customer are okay with mobile marketing, you can start sending them SMS messages about latest promotions.