We all know that Google+ is an effective tool for website marketing and selling your products or services online. However, you may not have much idea about how to use Google+ for online marketing. For this purpose, we are going to present you with 7 great tips with the help of which you can boost your marketing using Google+.
1. Rely on Google’s Research
First, you will have to create a brand dashboard in Google+ and then tailor it so it stays updated about other websites and blogs and Google will do research for you. Make sure that you have saved your Google search and also make Google alerts so you can be notified as soon as someone posts about the subject you are covering. Searches can be filtered and saved to get better results.
2. Make Google+ your operations basecamp
If you want to bookmark an article to access it future then +1 it so it can be added to Google+. In this case, you should be using Google+ as your host where you save your latest information. Once you have all your data, articles and pictures on Google+, you can offer better and comprehensive support to your customers. You can also use Google+ to keep an eye on your competition and monitor the performance of your brand.
3. Filter Google+ Profile Traffic
If you are interested in a website, link it to your Google+ profile so you can see results of that website on your Google+ profile easily. The website will gain traffic and it will be filtered through your own website. Once you have added a new feature to your website, add it to your Google+ profile too so people in your circles can stay updated about it.
4. Connect other Social Media Profiles
You can add all your social media profiles to your Google+ profile which means that your followers/ customers will be able to reach you easily. Add a keyword in a post with a link embedded to it and then share it via Google+ to get better results.
5. Use Google+ for Blogging
You can use Google+ for blogging as well. This will be a low-tech blogging but it can be very helpful to promote your product/ services online.
6. Google+ can increase your page rank
Whenever, you write something new on your blog, don’t forget to add a link to your Google+ profile. After that, share that blog post via Google+. This will not only bring more traffic on your blog but also give you a better page rank in next PR update by Google.
7. Do strategic linking via Google+
Other social media websites are good but there are many features that are available only at Google+. Google+ can be used as a joining point to direct traffic from one place to another. Add a link of your new blog post at your Google+ profile and also add the link of your Google+ profile in that blog post. You can share downloadable links on your Google+ profile and share video links as well.
Above mentioned tips can really help you to get at a better position in your online marketing and search engine optimization techniques.