This post was last updated on February 27th, 2015 at 11:53 pm
Being a small business, you should adopt any new marketing technique that has been introduces. Using latest technology to market your products and services is a great idea. In this post, we will be talking about mobile phone marketing and how you can use this marketing strategy to bring more business towards your company as an entrepreneur.
1. Know What Kind of Phones your Customers Use
In order to design a perfect mobile marketing campaign, you need to know what kind of phones your customers are using. If your customers are using a simple mobile phone then you will need to opt for a specific approach towards them. On the other hand, if your customers are using smartphones then you should change your marketing strategy.
2. How They use Their Phones
The next thing that you need to know is how your customers use their phones. If a customer likes to use his phone for texting then you can use the text marketing campaign for such user. If you find out that your customers own a smartphone and they check their emails from their phone then email marketing can become even more successful in that case.
3. Capture their Numbers
You should try to capture the mobile phone numbers of your potential customers. To do that, you can simply send them a form in which they will be required to enter the details like their name, email address and phone number etc. In this way, you can easily capture the phone numbers of your customers and send them text messages about your latest products/ services.
4. Analyze the Results
No marketing campaign can be successful with results analysis. In order to make sure that your marketing efforts are bringing any new leads or sales to the business, you should analyze your campaign. Different software programs are available with the help of which you can not only send SMS messages to your customers but also analyze the conversion rate as well.
5. A Solid Call To Action
Make sure that your text message is short and brief yet it should explain as much about your offer as possible. A good idea is to add a solid call to action in your text message. For example; you can introduce a new product in the message and offer a 25% discount to them on first purchase.
6. Mobile Version of Website
It must be kept in mind that most of the people use smartphones these days which means, they can access your website from their smartphone as well. You should create a mobile version of your website so they can find any information easily on your mobile website.
7. Only Text Existing Customers
I often receive text messages from companies that I haven’t even heard about and that leaves me wondering how did they acquired my number? The end result is; I never give business to those companies. You should always text your existing customers to keep them coming back and not to strangers who will not appreciate receiving text messages from you.
Do you also use mobile marketing for your business? Don’t forget to share your experience with us you get from these 7 Mobile Marketing Tips For Entrepreneurs.