This post was last updated on September 13th, 2013 at 08:34 pm
Mobile marketing is gaining hype in all markets of the world. With the help of internet and smartphones, any company can run its own mobile marketing campaign today. You will find such customers who will be very happy with your mobile marketing campaign while you will also come across such customers who will not appreciate the way you are running your marketing campaign. The rule of thumb is that, you cannot make everyone happy. However, if you can find out the reasons why someone is unhappy with you or your company, you can definitely make some improvements and increase the number of people who like your products and services. In order to understand why consumers are apprehensive about mobile marketing, you will have to dig into the reasons.Share top 5 reasons why consumers feel annoyed due to mobile marketing ads and campaigns.
They Don’t Know Well – Mobile Marketing
In USA and Europe, mobile marketing has been in effect since a long time now. However, still there are a lot of people who don’t know what to do with ads shown on their smartphones. Different studies have concluded that more than 30% of customers in developed markets are usually confused about the features offered by their smartphones and other mobile devices. It means that they will never try to click on your ad on purpose. You might get some clicks on ads from such customers but most of those clicks will be accidental that will make a customer go crazy about your mobile ads.
They Think, It Will Risk Their Privacy
Many consumers believe that by clicking on mobile marketing ads, they will risk their privacy. Many ads will ask to access your personal information after clicking which means that they will never feel confident about clicking on ads. Only proper education can help consumers learn that there are no security or privacy risks involved in mobile marketing.
People store some confidential information in their smartphones which means that they will always feel that there is a security risk involved if they click on a mobile ad. No one likes to get his smartphone hacked and that is one of the many reasons why people don’t like the mobile marketing campaigns run by different companies.
Irrelevant Ads – Mobile Marketing
It doesn’t matter how interactive and great your product is; a customer will never be interested to buy that unless he needs it. Most of the mobile ads that are displayed on smartphones are irrelevant. If your ad is displayed to a person who has nothing to do with your products then you will never make any sale. This is one of the biggest reasons why consumers feel unsafe or don’t want to click on mobile ads. If you want to increase the CTR of your ads, you should show them to relevant consumers.
Scamming is one of the many reasons why people don’t feel confident to click on ads shown on their desktop computers and mobile phones. If you are running a legitimate company, the consumer will feel confident to click on your ads but if you are new in the market, he may skip your ad considering it as scam.